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OURMARKETDAY
FARM-GATE POLICY ALIGNMENT FRAMEWORK
Aligning Digital Farm-to-Market Infrastructure with Nigeria’s Agricultural Transformation Agenda
Prepared by: OurMarketDay LTD
Website: ourmarketday.com
Nigeria
1. Purpose
OurMarketDay is a digital agricultural marketplace designed to connect verified farmers, farmer cooperatives, food processors, bulk buyers, off-takers and communities through a transparent and structured market-access platform.
Our model is aligned with the Federal Government of Nigeria’s agricultural policy direction on market access, producer-to-off-taker linkages, farm-gate pricing, cooperative development, agricultural finance, digital agriculture and value-chain development.
OurMarketDay seeks to complement government programmes by providing practical digital infrastructure through which verified agricultural producers can access markets and negotiate transactions with qualified buyers.
2. Policy Alignment
Nigeria’s Agriculture Promotion Policy (APP) 2016–2020 / Green Alternative identifies market orientation as an important policy principle. It specifically recognizes the importance of facilitating linkages between producers and off-takers and identifies mechanisms including negotiated off-take agreements and extended farm-gate pricing under value-chain coordination mechanisms to improve agricultural markets and reduce price volatility.
OurMarketDay provides a private-sector digital mechanism capable of operationalizing this market-linkage objective at scale.
Under OurMarketDay:
Verified Farmer/Cooperative → Request for Quote → Verified Off-takers/Processors/Buyers → Competitive Offers → Negotiation → Transaction → Delivery/Off-take → Digital Transaction Record
This creates a more transparent pathway between production and demand.
3. Alignment with NATIP 2022–2027
The National Agricultural Technology and Innovation Policy (NATIP) 2022–2027 seeks to strengthen agricultural value chains, increase agricultural productivity and income, promote digital and climate-smart agriculture, increase access to agricultural finance and reposition cooperatives as vehicles for sustainable agricultural development.
OurMarketDay directly supports these objectives through:
- Digital market access for farmers and cooperatives;
- Direct connections between producers and off-takers;
- Digital Request for Quote (RFQ) for agricultural commodities;
- Pre-harvest and harvest-period market opportunities;
- Structured farm-gate and bulk-buying transactions;
- Market opportunities for food processors;
- Digital records of transactions and sales performance;
- Integration of verified cooperatives into formal agricultural commerce;
- Potential transaction data for supporting responsible agricultural financing;
- Community and institutional bulk purchasing.
4. Cooperative Market Access
OurMarketDay is particularly positioned to work with government-registered and verified farmer cooperatives.
Through appropriate integration with government cooperative verification infrastructure, including the emerging National Cooperative Smart Registry (NCSR), Cooperative Verification Number (CVN) and Cooperative Member Identification Number (CoopID) ecosystem, OurMarketDay can help translate cooperative identity and verification into tangible economic opportunities.
The objective is simple:
«Verification should not stop at identification; it should lead to market access, finance, stronger performance and economic opportunity for cooperative members.»
A verified cooperative could use OurMarketDay to:
1. Register its production capacity;
2. Indicate expected harvest and availability;
3. Receive Requests for Quote from buyers;
4. Submit quotations based on quantity, quality and delivery requirements;
5. Negotiate directly with qualified off-takers;
6. Sell harvest during clearance periods at negotiated deal prices;
7. Build a verifiable history of market transactions;
8. Potentially strengthen its profile for access to appropriate financing.
5. Farm-Gate Price Discovery
OurMarketDay does not seek to impose government prices on farmers or buyers.
Instead, the platform supports transparent market-based price discovery.
Farmers and cooperatives can provide information on:
- Commodity;
- Quantity;
- Quality/grade;
- Location;
- Expected harvest date;
- Farm-gate price expectation;
- Delivery options;
- Minimum order quantity.
Qualified buyers/off-takers can then respond with offers.
This creates a digital marketplace where producers can better understand demand and negotiate with buyers rather than relying solely on informal middlemen.
6. Supporting Agricultural Financing
A major opportunity created by transparent market transactions is the development of reliable commercial performance records.
Where permitted by applicable laws, regulations and financing-partner requirements, OurMarketDay can provide transaction and performance information that may assist participating financial institutions, development-finance partners and agricultural funding programmes in assessing:
- Production/market history;
- Cooperative activity;
- Volume sold;
- Buyer relationships;
- Transaction frequency;
- Fulfilment performance;
- Revenue generated through the marketplace.
OurMarketDay therefore aims to become part of the market-performance infrastructure supporting responsible agricultural finance, rather than simply functioning as an online marketplace.
7. Proposed Government–Private Sector Collaboration
OurMarketDay proposes collaboration with relevant Federal Government institutions, particularly the Federal Department of Cooperatives and the Federal Ministry of Agriculture and Food Security, to explore a framework through which verified agricultural cooperatives can gain structured access to markets.
Potential areas of collaboration include:
A. Cooperative onboarding
Facilitating the onboarding of eligible and verified farmer cooperatives.
B. Digital market access
Providing cooperatives with access to buyers, processors, institutional purchasers and other off-takers.
C. Farm-gate/off-take opportunities
Creating digital channels for pre-harvest, harvest and clearance-of-harvest transactions.
D. Market intelligence
Generating aggregated market information that can help producers understand demand and pricing trends.
E. Financing readiness
Working with appropriate financial and development partners to use verified commercial performance as one component of responsible agricultural financing.
F. Digital inclusion
Helping cooperatives and smallholder farmers participate in modern digital agricultural markets.
8. OurMarketDay’s Proposed Role
OurMarketDay does not seek to replace government regulation, cooperative registration or agricultural policy.
Rather, we propose to serve as a private-sector market-access and transaction infrastructure layer that complements government programmes.
Our role can be summarized as:
«Government verifies and strengthens the agricultural ecosystem; OurMarketDay helps connect verified producers to real market opportunities.»
Through this model, the value of cooperative registration and verification can extend beyond documentation into market visibility, commercial transactions, performance records and potential access to finance.
9. Expected Impact
The proposed model is expected to contribute to:
- Increased market access for farmers;
- Stronger producer-to-off-taker relationships;
- Better farm-gate price discovery;
- Reduced dependence on fragmented informal market channels;
- Increased cooperative commercial activity;
- Reduced post-harvest market uncertainty;
- Improved aggregation of agricultural commodities;
- Greater participation of processors and bulk buyers;
- Better agricultural transaction records;
- Increased opportunities for responsible agricultural financing;
- Stronger digital agricultural value chains;
- Increased income opportunities for smallholder farmers and cooperatives.
10. Policy Position
OurMarketDay's farm-gate approach is therefore market-led rather than price-controlled.
The platform is designed to support the Federal Government's broader objectives of:
Market Access + Producer/Off-taker Linkages + Cooperative Strengthening + Digital Agriculture + Value-Chain Development + Agricultural Finance
OurMarketDay believes that the next stage of Nigeria's agricultural transformation should not only focus on increasing production, but also on ensuring that farmers have reliable markets for what they produce.
11. Conclusion
OurMarketDay seeks to partner with government and relevant agricultural stakeholders to build a more connected Nigerian agricultural marketplace where verified farmers and cooperatives can move from:
"Who will buy my harvest?”
to:
"Which qualified buyer offers the best opportunity for my harvest?”
Through digital Requests for Quote, farm-gate/off-take opportunities, cooperative onboarding, transparent transaction records and connections to processors and bulk buyers, OurMarketDay can provide practical private-sector infrastructure supporting Nigeria's agricultural market-access and value-chain objectives.
OurMarketDay LTD
Connecting Farmers • Food Processors • Offtakers • Communities
ourmarketday.com
Key Government Policy References
- Agriculture Promotion Policy (APP) 2016–2020 / Green Alternative.
- National Agricultural Technology and Innovation Policy (NATIP) 2022–2027.
- NATIP Action Plan & Monitoring and Evaluation Framework 2022–2027.
- National Agrifood Systems Investment Plan (NASIP).
- Nigeria's National Food Systems Transformation Pathways 2021–2030.
